Mateus Costa

04 / Personal apparel collection

KAIZEN COLLECTIVE

A personal apparel collection made for my friend group. We call ourselves Kaizen — Japanese for “continuous improvement” — because our goal is to get one percent better every day. It inspires and motivates us.

We considered selling the clothing but decided to keep it private: a personal creative project, not a business.

Made for
My friend group
Kaizen (改善)
Continuous improvement — 1% better every day
Status
Private — not for sale
A black tee and a cream tee, each printed with the KAIZEN logotype, laid flat on a concrete floor.
The tees, black and cream.
A person with dark curly hair stands against a cream wall, looking to the side, wearing the black KAIZEN tee and wide black jeans.
The black tee, worn.
The KAIZEN logotype rendered in polished chrome lettering on a black background.
The chrome version of the logotype.
The KAIZEN logotype in white gothic lettering on black, beside a blurred, motion-streaked figure.
The KAIZEN logotype.