RESPONSIBILITIES:
Managed and helped grow a YouTube channel focused on tax strategy and personal finance through content strategy, branding, and creative direction.
Responsible for video editing, thumbnail design, YouTube branding, upload scheduling, and overall content management across long-form videos and short-form content.
Developed title and thumbnail strategies to improve click-through rates, audience retention, and viewer engagement.
Oversaw channel aesthetics and visual identity to create a recognizable and cohesive brand presence. Collaborated on content planning, topic ideation, pacing, and audience-focused storytelling to optimize growth and increase reach across YouTube Shorts and long-form videos.
Continuously analyzed content performance and adapted creative strategy based on trends, audience behavior, and platform performance.
