2021 - 2023
INANIMATE is a streetwear brand I built completely on my own, from the first concepts to the final shipped orders. I designed every piece myself, worked with manufacturers to create samples, and established the brand as a legal business.
I also ran the marketing—managing social media, creating content, and shooting product photography. Additionally, I built and maintained the website, shipped out every order, and personally responded to customer inquiries.
Through the process, I became the designer, marketer, photographer, web builder, and business owner all at once. It gave me firsthand experience in every part of running a brand and showed me how to bring a creative idea to life from start to finish.
